Webpage Creation to Promote Marketing Services

Objective:

Kadence Collective, a San Antonio based Salesforce Consultancy expanded it’s services to offer digital marketing services. In order to improve the awareness of it’s new services, I created a webpage to add to under the services category, using WordPress.

Concept:

In order to serve as a supplementary service to current salesforce users as well as to new clients, we decided to focus Kadence Digital’s expertise as lead generation. Therefore the header states: Attract, Acquire & Nurture More Quality Leads. Our goal for the webpage is to convey to the visitors, why they need to strategize their marketing efforts into lead generation, that Kadence Digital is a team of digital marketing experts, and include a brief explanation of how Kadence digital will generate leads. By including a CTA at the top of the page and at the bottom of the webpage we facilitated and encouraged visitors to “talk to us” and set up a discovery call about their marketing needs.

Our target audience for Kadence Collective includes buyer personas of Business Owners, Internal Marketing Managers, Agency Partners, and Current Salesforce users who need help strategizing their marketing strategy to attract more leads and reach their sales goals. 

Design:

Since Kadence Digital is a subdivision of Kadence Collective, we used the same branding for Kadence Collective of capital bold letters with a coral and navy theme colors, as well as the same icon design as the home page. In order to create differentiation between sections of the page, while keeping the brand cohesive, I created white and light gray backgrounds and made the background of the CTA coral to be prominent and appealing.  

Results 

After it’s Launch, the Marketing strategy page for Kadence Digital became the 2nd most visited webpage in hirekadence.com after the home page, with a bounce rate of 36.96% compared to a overall 52.09% website bounce rate.